Disrupting the OKR Software Market with a Modern, Minimalist Approach

OKRs (Objectives and Key Results) are a fundamental framework followed by companies to align their goals and maximize potential. Despite being a crucial factor driving a company’s success, the existing OKR tools drown in the sea of complex admin-management systems, giving rise to tedious drafting processes and misalignments between objectives and key results. This gap becomes even more glaring when one sees the potential productivity that could be harnessed with better-designed systems.

The multitude of existing OKR software never offered an intuitive experience. Employees would struggle to draft accurate objectives that would align with the assigned results. Managers, who would be tasked with checking and approving ORKs for multiple people could not keep up with the timelines, resulting in bottlenecks.
The result? Misaligned objectives and key results, which eventually impacted long-term productivity and business goals.

An intuitive, minimalist OKR tool that helps users to become proactive in setting clear objectives and aids managers to seamlessly oversee and approve them, thus fast-tracking the company’s progress.

The user stood central in our creative journey, driving us to ensure every design facet is intuitive, clutter-free, and scalable. The design principles laid down by Ayraa emphasized the need to design a no-frills, minimalist system that just got the job done efficiently. We used these principles as a north star to guide the design process from start to finish. Since this new product was aimed at a specific target audience and company size to fulfill a niche requirement, our research activities were focused on choosing the right user groups to extract rich insights.

We started by conducting user interviews along with frequent meetings with subject matter experts to collect information that helped in forming user personas and a typical user journey map.

 

Two design directions were pursued. The emphasis was on simplicity, ensuring users could draft and approve goals with ease. Concepts of minimalism drove our ideation process, focusing on a clutter-free experience that matched user mental models.

The principle of ‘less is more’ resonated with our client’s design ethos. The minimalistic OKR tool was crafted to guide users seamlessly. Notable features included sleek, easy-to-access navigation, intuitive status indicators, and an AI-powered Smart Assistant to aid users.

The strategy, developed with Ayraa’s active input, focused on a user-centric UI, ensuring the software met real organizational needs effectively. The aim was to empower users to draft objectives effortlessly, obtain swift approvals, visually track progress, and feel a sense of ownership in their contributions.

• The challenge of accurately drafting goals by the employees
• Ensuring their swift approval and adherence by the managers

• Retaining essential components for focused task management
• Implementing a calming UI based on neumorphism and glassmorphism principles
• Discreet placement of the AI-powered Smart Assistant for easy accessibility.